Brand Management (3 cr)
Code: LL10077-3004
General information
Enrollment
01.10.2024 - 16.02.2025
Timing
24.02.2025 - 30.04.2025
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
5 - 110
Degree programmes
- Degree Programme in Business Economics
Teachers
- Martha Balerina
Teacher in charge
Martha Balerina
Scheduling groups
- Avoin AMK ja RIPA (Size: 20. Open UAS: 20.)
- Tutkinto-opiskelijat (Size: 0. Open UAS: 0.)
Groups
-
TOP24_25Other Complimentary Studies Group Semester 2024-2025
-
KAKK25Karelia, Open UAS, All, Spring, 2025
Small groups
- Open UAS students and RIPA
- Degree students
Objective
The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.
Content
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
Evaluation scale
H-5