Competitiveness in the 50+ Market (5 cr)
Code: LL10070-3008
General information
Enrollment
01.04.2024 - 31.10.2024
Timing
02.09.2024 - 29.11.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
15 - 50
Degree programmes
- Degree Programme in Business Economics
Teachers
- Mika Pasanen
Teacher in charge
Mika Pasanen
Scheduling groups
- Avoin amk ja RIPA (Size: 20. Open UAS: 20.)
- Tutkinto-opiskelijat (Size: 20. Open UAS: 0.)
Groups
-
KAKS25Karelia, Open UAS, All, Fall, 2026
-
TOP24_25Other Complimentary Studies Group Semester 2024-2025
Small groups
- Open UAS and RIPA
- Degree Students
Objective
The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.
Content
50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.
Location and time
Online course.
Teaching methods
50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.
Further information
An online course that a student can complete during its implementation period.
Evaluation scale
Approved/Rejected
Assessment methods and criteria
Online exam, learning assignment, and learning diary.
Further information
An online course that a student can complete during its implementation period.