Responsible Communication and Marketing in Tourism (3op)

Arviointiasteikko

H-5

Sisällön jaksotus

Scheduling of assignments:

First assignment and materials: March, 23rd - April 10th
Second assignment and materials: April 13th - May, 1st
Third assignment and materials: May, 3rd - May, 29th

Tavoitteet

This course covers responsible tourism and effective communication. Despite growing interest, information on responsible tourism services is limited, and entrepreneurs struggle to make it appealing to consumers. This poses a challenge for future tourism professionals.

Learning outcomes:
• Understand responsible choices to inform customers.
• Learn about responsible communication in tourism generally.
• Identify the components of responsible communication within the tourism sector.
• Recognize whitewashing and greenwashing in tourism communications.

Sisältö

The main topics include:
• Green Communication & Marketing
• CSR (Corporate Social Responsibility) Communication
• Responsible Communication in Rural Tourism
• Cultural Sustainable Communication

Oppimateriaalit

The material demonstrated in the course is available on Moodle.

Opetusmenetelmät

This course focuses on
how to communicate responsibility in tourism
how to avoid green-washing in tourism marketing

Learning outcomes

After this course,
you will have the knowledge to tell your customers about responsible choices.
you will learn about what responsible communication in tourism means in general.

After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice
Design responsible tourism marketing material

Toteutuksen valinnaiset suoritustavat

The recognition of prior learning is agreed with the teacher in charge.

Opiskelijan ajankäyttö ja kuormitus

Independent study and familiarization with materials 80 hours

More detailed instructions can be found in Moodle.