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International Sales and Business Growth (3 cr)

Code: II10047-3001

General information


Enrollment
01.10.2024 - 31.10.2024
Registration for the implementation has ended.
Timing
10.03.2025 - 06.05.2025
Implementation has ended.
Number of ECTS credits allocated
3 cr
Local portion
3 cr
Mode of delivery
Contact learning
Unit
Bachelor of Engineering, Industrial Management
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
English
Seats
20 - 40
Degree programmes
Degree Programme in Industrial Management
Teachers
Janita Ylitalo
Teacher in charge
Janita Ylitalo
Groups
IINS22
Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2022
Course
II10047

Evaluation scale

H-5

Objective

You understand the basic elements of doing business in the global markets, and you learn the process of internationalisation. You are able to make a business development plan to grow your sales in the designated markets and you learn the basic techniques in business modelling and customer segmentation. You learn to use customer understanding to design your approach to the markets in order to create value for the customers.

Content

- From local to global
- Key practicalities of international business
- Distribution channels and sales contracts
- Internationalisation process
- Creating a business model
- Customer segmentation
- Value proposition design
- Business development plan for sales growth

Materials

The course book is
Lyly-Yrjänäinen, J., Mahlamäki, T., Rintamäki, T., Saarijärvi, H., Tiitola, V. & Technology Industries of Finland. 2018. Sales in technology-driven industries. Helsinki: Teknologiainfo Teknova Oy.

Teaching methods

Key topics:
- From local to global
- Value proposition design
- Customer segmentation
- Key practicalities of international business
-Internationalization process
-Creating a business model
-Distribution channels and sales contracts
-How to construct a Business development plan for sales growth

Lectures, coaching, consultations and visiting lectures on campus

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