International Sales and Business Growth (3 cr)
Code: II10047-3001
General information
- Enrollment
- 01.10.2024 - 31.10.2024
- Registration for the implementation has ended.
- Timing
- 10.03.2025 - 06.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Bachelor of Engineering, Industrial Management
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Industrial Management
- Teachers
- Janita Ylitalo
- Teacher in charge
- Janita Ylitalo
- Groups
-
IINS22Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2022
- Course
- II10047
Evaluation scale
H-5
Objective
You understand the basic elements of doing business in the global markets, and you learn the process of internationalisation. You are able to make a business development plan to grow your sales in the designated markets and you learn the basic techniques in business modelling and customer segmentation. You learn to use customer understanding to design your approach to the markets in order to create value for the customers.
Content
- From local to global
- Key practicalities of international business
- Distribution channels and sales contracts
- Internationalisation process
- Creating a business model
- Customer segmentation
- Value proposition design
- Business development plan for sales growth
Materials
The course book is
Lyly-Yrjänäinen, J., Mahlamäki, T., Rintamäki, T., Saarijärvi, H., Tiitola, V. & Technology Industries of Finland. 2018. Sales in technology-driven industries. Helsinki: Teknologiainfo Teknova Oy.
Teaching methods
Key topics:
- From local to global
- Value proposition design
- Customer segmentation
- Key practicalities of international business
-Internationalization process
-Creating a business model
-Distribution channels and sales contracts
-How to construct a Business development plan for sales growth
Lectures, coaching, consultations and visiting lectures on campus