Study Guide

Objective

This course bridges the gap between theory and practice in international business. During this course you study international business in practice by focusing on real life business cases and you learn how to plan and implement a business trip. You familiarise with different competitive factors in creating successful business in domestic and international markets. By active learning methods you are able to gain understanding of how business environment, constant change and customers influence different businesses and their solutions and services.

Content

- Active learning supported by case studies
- Company visits
- Class activities

Teaching methods

This course bridges the gap between theory and practice in international business. During this course you study international business in practice by focusing on real life business cases and you learn how to plan and implement a business trip. You familiarise with different competitive factors in creating successful business in domestic and international markets. By active learning methods you are able to gain understanding of how business environment, constant change and customers influence different businesses and their solutions and services.

Content:
- Active learning supported by case studies
- Company visits/visitors on campus
- Class activities

Evaluation scale

H-5