Siirry suoraan sisältöön

Event Marketing and Management (5 op)

Toteutuksen tunnus: LB10035-3002

Toteutuksen perustiedot


Ilmoittautumisaika

01.10.2024 - 31.10.2024

Ajoitus

03.02.2025 - 11.04.2025

Opintopistemäärä

5 op

Toteutustapa

Lähiopetus

Yksikkö

International Business (BB)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet

  • Englanti

Paikat

25 - 35

Koulutus

  • Degree Programme in International Business

Opettaja

  • Varpumaria Jeskanen

Vastuuopettaja

Varpumaria Jeskanen

Ryhmät

  • LBNS23
    Tradenomi (BBA), International Business, syksy, 2023

Tavoitteet

During this course you learn the process of preparing, organising and implementing a customer event or exhibition. You can apply the appropriate marketing strategies and elements to implement a successful event. You are also able to analyse the results by setting the metrics and evaluating the impact of different marketing and sales strategies and activities to create a successful event.

Sisältö

- Different types of events
- Principles of sustainable event management
- Event planning process and tools
- Setting the targets, strategy and metrics to measure the results
- Sales and marketing tactics and activities for creating seamless customer experience
- Digital marketing activities to support an event and customer engagement
- Planning, monitoring and successfully organising an event

Arviointiasteikko

H-5