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Digital Marketing (4 cr)

Code: LB10032-3002

General information


Enrollment

01.10.2024 - 31.10.2024

Timing

07.01.2025 - 14.03.2025

Number of ECTS credits allocated

4 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • English

Seats

25 - 35

Degree programmes

  • Degree Programme in International Business

Teachers

  • Varpumaria Jeskanen

Teacher in charge

Varpumaria Jeskanen

Groups

  • LBNS23
    Bachelor of Business Administration, International Business, Fall, 2023

Objective

During the course you familiarise with different social media channels and Google in marketing perspective. You can set goals to marketing campaigns and choose right channels to achieve the goals. You learn the main tools and marketing channels (eg. Facebook, LinkedIn, Instagram, Tiktok, Youtube, Google and SEO) and you are able to apply them in implementing digital marketing activities. This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.

Content

- Search engine optimisation and marketing (Google, GoogleAd, SEO)
- Marketing in social media (Facebook, LinkedIn, Instagram, Tiktok, etc.)
- Social selling
- Inbound + Outbound = Smartbound
- Analytics and continuous improvement
- Planning a digital marketing campaign and measuring the results

Location and time

Lectures and workshops + intensive week (week 11)

Teaching methods

During the course you familiarise with different social media channels and Google in marketing perspective. You can set goals to marketing campaigns and choose right channels to achieve the goals. You learn the main tools and marketing channels (eg. Facebook, LinkedIn, Instagram, Tiktok, Youtube, Google and SEO) and you are able to apply them in implementing digital marketing activities. This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module so you need to take this course first.

Evaluation scale

H-5

Further information

This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.