Global Business (5 cr)

Evaluation scale

H-5

Objective

After successfully completing the course, you can demonstrate an understanding of the impact of globalisation on global trade and how companies can react. You are able to identify the challenges and opportunities that government and politics can create for you and your business. Moreover, you understand the SMEs' internationalisation process and the bases of international operations.

Content

- Evaluation and strategic tools
- Assessing techniques
- Risk analysis
- Creating and capturing value for your business
- Exploring the economic, political and social factors driving change and learning how decisions affect global markets and your business

Materials

Course book: Peng, M. W. & Meyer, K. 2019. International business. Third edition. Andover, Hampshire: Cengage Learning EMEA. Available also as an e-book.

Teaching methods

After this course you will be able to
- understand the global context in all international trade
- discuss the basic elements of a firm’s internationalization process
- comprehend the special features of multicultural business
- define different market entry strategies
- evaluate risks in operating in different business environments
- debate about the role of sustainability in foreign operations

This course consists of 12 lectures (3 h each) and a written exam. In the beginning of each lecture (starting from week 37) there is a predefined, introductory presentation conducted by a student group. Additionally, the lectures consist of some theory and lots of practices.