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Strategic Account Management (3 cr)

Code: LB10037-3001

General information


Enrollment

01.04.2024 - 30.04.2024

Timing

29.08.2024 - 04.10.2024

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • English

Seats

20 - 50

Degree programmes

  • Degree Programme in International Business

Teachers

  • Varpumaria Jeskanen

Teacher in charge

Varpumaria Jeskanen

Groups

  • LBNS22
    Bachelor of Business Administration, International Business, Fall, 2022

Objective

You learn the role and process of strategic account management. You learn practical skills to identify, analyse, develop and commit your key accounts. You understand how to drive value with your customers and you are able to create and manage strategic account plans.

Content

- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts

Location and time

On campus

Teaching methods

- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts

To take this course you need to complete the course of Customer Insight and Customer Experience and preferably Professional Sales or equivalent courses.

Evaluation scale

H-5