Strategic Account Management (3 cr)
Code: LB10037-3001
General information
- Enrollment
- 01.04.2024 - 30.04.2024
- Registration for the implementation has ended.
- Timing
- 29.08.2024 - 04.10.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in International Business
- Teachers
- Varpumaria Jeskanen
- Teacher in charge
- Varpumaria Jeskanen
- Groups
-
LBNS22Bachelor of Business Administration, International Business, Fall, 2022
- Course
- LB10037
Evaluation scale
H-5
Objective
You learn the role and process of strategic account management. You learn practical skills to identify, analyse, develop and commit your key accounts. You understand how to drive value with your customers and you are able to create and manage strategic account plans.
Content
- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts
Location and time
On campus
Teaching methods
- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts
To take this course you need to complete the course of Customer Insight and Customer Experience and preferably Professional Sales or equivalent courses.