Study Guide

Objective

You understand the importance of entrepreneurship to the business area and society. In addition, you will understand the importance of a well-functioning business idea and profitable business as well as marketing in the start-up and operation of a company. You will understand the importance of consumer behavior and segmentation, as well as stakeholders, and the impact on your business. You know the most important business and marketing concepts and you are able to utilize the concepts in your other studies. You will get acquainted with the stages of founding a company and the necessary documents and you will be able to search for more information on the topics of the course. You will become familiar with the concept of marketing, ways of thinking and means of competition. With pitching coaching, you will learn to communicate the key dimensions of a business idea and the basics of teamlearning.

Content

A key concept in business and marketing
Entrepreneurship (defining a business idea, starting the business and organizing the business)
Business and marketing operating environment
Company strategic thinking and planning
The concept of marketing
4P, 4C and 7P
Segmentation, internal and external customer relationships
Steps to start a business

Evaluation scale

H-5