English Language Skills in Responsible Communication and Marketing (2 cr)
Code: PR10039-3003
General information
- Enrollment
- 01.10.2024 - 31.10.2024
- Registration for the implementation has ended.
- Timing
- 15.04.2025 - 18.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 2 cr
- Mode of delivery
- Contact learning
- Unit
- Kielten ja viestinnän opetus (KVO)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- English
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Tourism and Service Business
- Teachers
- Hanna Ronkainen
- Ida Käkelä
- Teacher in charge
- Ida Käkelä
- Groups
-
PRAS22Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
-
TOP24_25Other Complimentary Studies Group Semester 2024-2025
- Course
- PR10039
Evaluation scale
H-5
Teaching methods
Learning outcome
The students will know the English business and marketing vocabulary, especially related to the following areas of responsible communication and sustainable marketing in the field of tourism and hospitality management.
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Contents:
Business & marketing vocabulary
Spoken and written communication in business and marketing
Spoken and written assignments