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English Language Skills in Responsible Communication and Marketing (2 cr)

Code: PR10039-3003

General information


Enrollment
01.10.2024 - 31.10.2024
Registration for the implementation has ended.
Timing
15.04.2025 - 18.05.2025
Implementation has ended.
Number of ECTS credits allocated
2 cr
Local portion
2 cr
Mode of delivery
Contact learning
Unit
Kielten ja viestinnän opetus (KVO)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
English
Seats
20 - 60
Degree programmes
Degree Programme in Tourism and Service Business
Teachers
Hanna Ronkainen
Ida Käkelä
Teacher in charge
Ida Käkelä
Groups
PRAS22
Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
TOP24_25
Other Complimentary Studies Group Semester 2024-2025
Course
PR10039

Evaluation scale

H-5

Teaching methods

Learning outcome
The students will know the English business and marketing vocabulary, especially related to the following areas of responsible communication and sustainable marketing in the field of tourism and hospitality management.
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing

Contents:
Business & marketing vocabulary
Spoken and written communication in business and marketing
Spoken and written assignments

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