Study Guide

Objective

The student 
* understands the importance and dimensions of corporate social responsibility
* understands the main factors affecting profitability in a tourism SME
* is able to analyse the profitability and social responsibility of a tourism SME and suggest recommendations for improvement

Content

Business environment analysis (external analysis), including corporate social responsibility in tourism context.
Factors affecting profitability (internal analysis)
Cost-volume-profit analysis
Link between productivity and profitability
Seasonal variations as a challenge for business
Analysis of a predefined tourism business case

Teaching methods

Content:
Business environment analysis (external analysis), including corporate social responsibility in tourism context.
Factors affecting profitability (internal analysis)
Cost-volume-profit analysis
Link between productivity and profitability
Seasonal variations as a challenge for business
Analysis of a predefined tourism business case

Objectives:
The student 
* understands the importance and dimensions of corporate social responsibility
* understands the main factors affecting profitability in a tourism SME
* is able to analyse the profitability and social responsibility of a tourism SME and suggest recommendations for improvement

Pedagogical arrangements:
Contact teaching
Online lessons
Working independently and in groups

NB! The course includes an excursion to target companies.

Evaluation scale

H-5