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Tourism Marketing (5 cr)

Code: PR10023-3002

General information

Enrollment: 01.10.2024 - 31.10.2024; Registration for the implementation has ended.

Timing: 07.01.2025 - 31.03.2025; Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Contact learning

Unit: Restonomikoulutus (PR)

Campus: Wärtsilä Campus Karjalankatu 3

Teaching languages: Finnish

Seats: 20 - 60

Degree programmes: Degree Programme in Tourism and Service Business

Teachers: Hanna Vienonen

Teacher in charge: Hanna Vienonen

Groups: PRAS23
Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2023

Course: PR10023

Evaluation scale

H-5

Materials

Recordings, articles and lecture materials have been collected on the Moodle platform.

Teaching methods

The aim of the tourism marketing course is that after the course the student knows the key concepts, methods and measures of tourism marketing. In addition, the student understands how marketing is planned and monitored. The basics of digital marketing are also among the topics of this course.

The teaching methods are online lectures (which include discussion and exercises), practice class with close friends, recordings, assignments and independent study.

Student workload

135 h.