Tourism Marketing (5 cr)
Code: PR10023-3002
General information
Enrollment
01.10.2024 - 31.10.2024
Timing
07.01.2025 - 31.03.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Restonomikoulutus (PR)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Vienonen
Teacher in charge
Hanna Vienonen
Groups
-
PRAS23Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2023
Materials
Recordings, articles and lecture materials have been collected on the Moodle platform.
Teaching methods
The aim of the tourism marketing course is that after the course the student knows the key concepts, methods and measures of tourism marketing. In addition, the student understands how marketing is planned and monitored. The basics of digital marketing are also among the topics of this course.
The teaching methods are online lectures (which include discussion and exercises), practice class with close friends, recordings, assignments and independent study.
Student workload
135 h.
Evaluation scale
H-5