Media Business (5 cr)
Code: HM10057-3002
General information
- Enrollment
- 01.04.2024 - 30.04.2024
- Registration for the implementation has ended.
- Timing
- 02.09.2024 - 22.11.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Medianomikoulutus (HM)
- Campus
- Tikkarinne Campus Tikkarinne 9
- Teaching languages
- Finnish
- Seats
- 15 - 50
- Degree programmes
- Degree Programme in Media
- Teachers
- Martha Balerina
- Teacher in charge
- Martha Balerina
- Groups
-
HMNS23Media (BA), Full-time Studies, Fall, 2023
- Course
- HM10057
Evaluation scale
H-5
Objective
The student knows how to prepare a business plan and market it (pitching) to investors. The student knows how to critically follow and structure discussion about current business and changes in the media industry. The student observes the effects of business economics in his social environment and in own activities.
Content
- Media industry business research, how to research and conceptualize in media and communication sciences
- Development of working life and environment
- Creative skills, identifying one's own strengths and areas for development.
- Operating in business life and managing and evaluating one's own work.
- Responsible operation and commitment to goals.
Teaching methods
The student knows how to prepare a business plan and market it (pitching) to investors. The student knows how to critically follow and structure discussion about current business and changes in the media industry. The student observes the effects of business economics in his social environment and in own activities.
Key concepts:
- Media industry business research, how to research and conceptualize in media and communication sciences
- Development of working life and environment
- Creative skills, identifying one's own strengths and areas for development.
- Operating in business life and managing and evaluating one's own work.
- Responsible operation and commitment to goals.