Media Business (5 cr)
Code: HM10057-3002
General information
Enrollment
01.04.2024 - 30.04.2024
Timing
02.09.2024 - 22.11.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Medianomikoulutus (HM)
Campus
Tikkarinne Campus Tikkarinne 9
Teaching languages
- Finnish
Seats
15 - 50
Degree programmes
- Degree Programme in Media
Teachers
- Martha Balerina
Teacher in charge
Martha Balerina
Groups
-
HMNS23Media (BA), Full-time Studies, Fall, 2023
Objective
The student knows how to prepare a business plan and market it (pitching) to investors. The student knows how to critically follow and structure discussion about current business and changes in the media industry. The student observes the effects of business economics in his social environment and in own activities.
Content
- Media industry business research, how to research and conceptualize in media and communication sciences
- Development of working life and environment
- Creative skills, identifying one's own strengths and areas for development.
- Operating in business life and managing and evaluating one's own work.
- Responsible operation and commitment to goals.
Teaching methods
The student knows how to prepare a business plan and market it (pitching) to investors. The student knows how to critically follow and structure discussion about current business and changes in the media industry. The student observes the effects of business economics in his social environment and in own activities.
Key concepts:
- Media industry business research, how to research and conceptualize in media and communication sciences
- Development of working life and environment
- Creative skills, identifying one's own strengths and areas for development.
- Operating in business life and managing and evaluating one's own work.
- Responsible operation and commitment to goals.
Evaluation scale
H-5
Further information
Business skills, Learning to learn, Ethics.