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Launch Marketing (5 cr)

Code: LL10040-3002

General information

Enrollment: 01.04.2025 - 30.04.2025; Registration for the implementation has ended.

Timing: 25.08.2025 - 10.10.2025; The implementation has not yet started.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Contact learning

Unit: Tradenomikoulutus / Liiketalous (LL)

Campus: Wärtsilä Campus Karjalankatu 3

Teaching languages: Finnish

Seats: 20 - 50

Degree programmes: Degree Programme in Business Economics

Teachers: Ulla Kärnä

Teacher in charge: Ulla Kärnä

Groups: LLNS23
BBA, Business Economics, Full-time studies, Fall, 2023

Course: LL10040

Evaluation scale

H-5

Objective

You will learn the basic principles of launching a new product or service concept or business idea.

Content

Innovation, the stages of the launch process, the launch of a new product, service or business idea

Location and time

lähiopetus Wärtsilä-kampuksella
luennot ja ryhmätyöskentely

Teaching methods

Opit perusperiaatteet uuden tuote- tai palvelukonseptin tai liikeidean lanseeraamisesta markkinoille.

Opintojaksolla laaditaan lanseeraussuunnitelma toimeksiantajalle. Lanseeraussuunnitelmaan kuuluu markkinointiviestintäsuunnitelma, joten opiskelijan kannattaa suorittaa myös Markkinointiviestintä-opintojakso samassa jaksossa.