Competitiveness in the 50+ Market (5 cr)
Code: LL10070-3005
General information
- Enrollment
- 01.10.2023 - 31.03.2024
- Registration for the implementation has ended.
- Timing
- 15.01.2024 - 30.04.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 10 - 50
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Mika Pasanen
- Teacher in charge
- Mika Pasanen
- Scheduling groups
- Avoimen opiskelijat (Size: 20 . Open UAS : 20.)
- Tutkinto-opiskelijat (Size: 0 . Open UAS : 0.)
- Small groups
- Open UAS students
- Degree students
- Course
- LL10070
Evaluation scale
Approved/Rejected
Objective
The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.
Content
50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.
Location and time
Online course.
Teaching methods
50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.
Assessment criteria, approved/failed
Online exam, learning assignment, and learning diary.
Further information
An online course that a student can complete during its implementation period.