Study Guide

Objective

- you understand the basics of doing business and the economic significance of doing business
- you understand the importance of ICT as part of modern business
- you are able to use relevant business terms
- you are familiar with the basic concepts of marketing
- you know which things affect profitability and the formation of the result
- you are able to design, write and present a business plan based on customers' needs and including a proper assessment of profitability

Content

- Business information management
- Vocabulary of business concepts and terms
- Marketing concept and communication
- Elements of successful business
- Profit margin and profitability
- Business plan
- Product and service concept

Teaching methods

- Business information management
- Vocabulary of business concepts and terms
- Marketing concept and communication
- Elements of successful business
- Profit margin and profitability
- Product and service concept
Students make a business plan in groups.

Evaluation scale

H-5