Competitiveness in the 50+ Market (5 cr)
Code: LL10070-3004
General information
Enrollment
01.04.2023 - 29.10.2023
Timing
01.09.2023 - 30.11.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Open University of Applied Sciences Studies
- Degree Programme in Business Economics
Teachers
- Mika Pasanen
Teacher in charge
Mika Pasanen
Scheduling groups
- Avoimen opiskelijat (Size: 20. Open UAS: 20.)
- Tutkinto-opiskelijat (Size: 0. Open UAS: 0.)
Groups
-
TOP23_24Other Complimentary Studies Group Semester 2023-2024
-
KAKS23Karelia, Open UAS, All, Fall, 2023
Small groups
- Open UAS students
- Degree students
Objective
The student becomes acquainted with the 50+ market and its special features from the perspective of business and its development. The student knows and understands the business models and methods a company can better serve its 50+ customers. S/he is able to analyze, evaluate and apply business models and business development methods to 50+ business. The student is able to develop 50+ businesses, generating value for both the customer and the company.
Content
50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.
Location and time
Online course.
Teaching methods
50+ market in business, its opportunities and special features. Business models and business model innovation. Development methods by which the company better serves its 50+ customers. Applying business models and business development methods into practical business examples.
Online exam, learning assignment, learning diary.
Assessment criteria, approved/failed
Online exam, learning assignment, and learning diary.
Further information
An online course that a student can complete during its implementation period.
Evaluation scale
Approved/Rejected
Further information
An online course that a student can complete during its implementation period.