Study Guide

Objective

After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalisation process and the bases of international operations.

Content

- Market research and reporting
- Evaluation and strategic tools
- Assessing techniques and risk analysis

Teaching methods

Main learning goals
After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalization process and the bases of international operations.
Main content
- Market research and reporting- Evaluation and strategic tools- Assessing techniques and risk analysis

Evaluation scale

H-5

Assessment methods and criteria

Your grade will consist of following parts;
Group work 50%
Independent work assignment 30%
Exam 20%

Assessment criteria, fail (0)

Incomplete or Poor Quality Assignments: Consistently submitting assignments that are incomplete, lack depth, or do not meet the required standards.
Limited Participation: Not actively participating in class discussions, group work, or other interactive activities, which can affect your engagement and understanding.
Weak Analysis and Application: Struggling to provide thorough analysis of international market challenges and opportunities, and failing to apply research effectively to international operations.
Inadequate Use of Tools and Techniques: Not effectively using evaluation and strategic tools, and risk analysis techniques, even at an introductory level.
Basic Reporting Skills: Producing market research reports that are too basic and do not demonstrate emerging problem-solving skills and strategic thinking.
Lack of Improvement: Showing little to no progress in understanding and applying course concepts over time

Assessment criteria, satisfactory (1-2)

Grade 1 (Needs improvement)
Demonstrates a foundational understanding of international market research
Provides initial analysis of international market challenges and opportunities.
Applies research to international operations with beginner level.
Uses evaluation and strategic tools, and risk analysis techniques at an introductory level.
Produces basic market research reports and shows emerging problem-solving skills and strategic thinking.

Grade 2 ( Satisfactory)
Demonstrates a basic understanding of international market research.
Provides clear but limited analysis of international market challenges and opportunities.
Applies research to international operations with basic effectiveness.
Uses evaluation and strategic tools, and risk analysis techniques at a basic level.
Produces basic but clear market research reports and shows developing problem-solving skills and strategic thinking.

Assessment criteria, good (3-4)

Grade 3 ( Good)
Demonstrates a good grasp of international market research.
Provides clear and adequate analysis of international market challenges and opportunities.
Applies research to international operations with good effectiveness.
Competently uses evaluation and strategic tools, and risk analysis techniques.
Produces satisfactory and well-structured market research reports and shows good problem-solving skills and strategic thinking.

Grade 4 (Very good)
Demonstrates a solid and comprehensive understanding of international market research.
Provides detailed and thoughtful analysis of international market challenges and opportunities.
Effectively applies research to improve international operations.
Proficiently uses evaluation and strategic tools, and risk analysis techniques.
Produces clear, well-organized, and insightful market research reports and shows strong problem-solving skills and strategic thinking.

Assessment criteria, excellent (5)

Grade 5 (excellent)
Demonstrates a deep and thorough understanding of international market research and its impact on global trade and company operations.
Provides highly insightful and detailed analysis of challenges, opportunities, and risks in international markets.
Skillfully applies research to enhance the internationalization process and operations.
Expertly uses evaluation and strategic tools, and risk analysis techniques.
Produces comprehensive, accurate, and well-structured market research reports and shows exceptional creativity and innovation in problem-solving and strategic planning.