Digital Marketing Channels in B2C and B2B Commerce (5 cr)
Code: LTP7226-3001
General information
Enrollment
01.10.2020 - 31.10.2020
Timing
07.01.2021 - 31.03.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 20
Degree programmes
- Degree Programme in Business Economics
Teachers
- Lotta Lilja
Teacher in charge
Lotta Lilja
Groups
-
TOP20_21Other Complimentary Studies Group Semester 2020-2021
Objective
Student is familiar with defferent Social Media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose right channels to achieve the goals.
Location and time
Online course. Online meetings and independent srudying.
Online meetings in Collaborate on Tuesdays 12.1.-16.3.2021 at 16.15-17.45. (In Finnish)
Teaching methods
Student is familiar with sosial media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose channels accordingly. Student can run a marketing campaign in social media channels.
Evaluation scale
H-5