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Studies for exchange students and CampusOnline

Basics of Digital Marketing (5 cr)

Code: LTP7225-3001

General information

Enrollment

01.04.2020 - 30.04.2020

Timing

01.11.2020 - 31.01.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

10 - 60

Degree programmes

Degree Programme in Business Economics

Teachers

Lotta Lilja

Teacher in charge

Lotta Lilja

Groups

TOP20_21
Other Complimentary Studies Group Semester 2020-2021

Location and time

Online course: Online meetings and independent sudying.

Teaching methods

Objective; To create understanding about how digitalization affects businesses and marketing and what businesses can achieve by digitalization. After this course a student can set goals for marketing and understands importance of data in decision making and measuring of marketing. Student can define customer personas and understands how to choose channels and marketing messages in different phases of the customer journey.

Evaluation scale

H-5