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Customer Relationship Management (5 cr)

Code: LTP7043-3001

General information

Enrollment

01.10.2020 - 31.10.2020

Timing

15.03.2021 - 31.05.2021

Number of ECTS credits allocated

5 op

Virtual portion

2 op

RDI portion

3 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Degree Programme in Business Economics

Teachers

  • Ulla Kärnä

Teacher in charge

Ulla Kärnä

Groups

  • TOP20_21
    Other Complimentary Studies Group Semester 2020-2021
  • LTLNS19M
    BBA, Business Economics, Full-time studies, Fall, 2019, marketing
  • LTLAS19
    BBA, Business Economics, Blended learning, Fall, 2019

Objective

The student understands the importance of customer relationships and customer orientation to the organization. She/He masters the principles of management based on customer satisfaction and experience. The student knows the basic concepts of customer thinking and acquires the ability to create and maintain a company's customer relationships.

Content

Customer Satisfaction and Experience Management, Customer Lifecycle, Customer Finance, Customer Strategies, CRM

Evaluation scale

H-5