Successful Marketing (5 cr)
Code: LTP7037-3002
General information
Enrollment
01.10.2020 - 31.10.2020
Timing
15.03.2021 - 31.05.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Business Economics
Teachers
- Ulla Kärnä
Teacher in charge
Ulla Kärnä
Groups
-
TOP20_21Other Complimentary Studies Group Semester 2020-2021
Objective
The student understands the importance of marketing as a factor in the success of a company. He knows the basics of the marketing concept, personal sales work and customer experience. He / she is able to apply the most important marketing lessons, especially from the point of view of a small business.
Content
The importance of marketing as a factor in a company's success, the marketing concept, identifying customer needs and personal sales work, customer-oriented operations and its effects on the creation, maintenance and development of the company's customers.
Evaluation scale
H-5