eBusiness (4 cr)
Code: LTL6034-LTB21L1
General information
Enrollment
01.10.2020 - 31.10.2020
Timing
07.01.2021 - 14.03.2021
Number of ECTS credits allocated
4 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
75 % Contact teaching, 25 % Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 90
Degree programmes
- Degree Programme in Business Economics
Teachers
- Mikko Hyttinen
Teacher in charge
Mikko Hyttinen
Groups
-
LTLNS19BBA, Business Economics, Full-time studies, Fall, 2019
Objective
Students understand opportunities of e-business to support the company's operations and the student is familiar with the key concepts of e-business. Students recognize the opportunities and challenges of internet and social media for the company's electronic communications. Students are able to draw up a plan for the development of the company's electronic communications.
Content
Changes in consumer behavior.
E-commerce opportunities - physical stores vs. online store.
E-commerce implementation.
E-marketing, web 2.0 and social media.
Virtual worlds and the mobile business.
Measurement, analysis, and data mining.
E-business and law.
Evaluation scale
H-5