Exhibitions, Shows and Fairs (3 op)
Toteutuksen tunnus: LTB6034-LTB21L1
Toteutuksen perustiedot
Ilmoittautumisaika
01.10.2020 - 31.10.2020
Ajoitus
15.03.2021 - 02.05.2021
Opintopistemäärä
3 op
TKI-osuus
2 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 30
Koulutus
- Degree Programme in International Business
Opettaja
- Iouri Kotorov
- Varpumaria Jeskanen
- Ari Stenroos
Vastuuopettaja
Varpumaria Jeskanen
Ryhmät
-
LTBNS19Tradenomi (BBA), International Business, syksy, 2019
Tavoitteet
This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.
Sisältö
- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist
Arviointiasteikko
H-5