International Business (5 op)
Toteutuksen tunnus: LTB6030-LTA20L1
Toteutuksen perustiedot
Ilmoittautumisaika
01.04.2020 - 30.04.2020
Ajoitus
01.09.2020 - 19.10.2020
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 50
Koulutus
- Degree Programme in International Business
Opettaja
- Iouri Kotorov
Vastuuopettaja
Iouri Kotorov
Ryhmät
-
LTBNS19Tradenomi (BBA), International Business, syksy, 2019
Tavoitteet
The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.
Sisältö
- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context
Arviointiasteikko
H-5