International Business (5 cr)
Code: LTB6030-3001
General information
Enrollment
01.04.2021 - 30.04.2021
Timing
06.09.2021 - 31.10.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in International Business
Teachers
- Iouri Kotorov
- Yuliya Krasylnykova
Teacher in charge
Iouri Kotorov
Groups
-
LTBNS20Bachelor of Business Administration, International Business, Fall, 2020
Objective
The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.
Content
- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context
Materials
Gerald Albaum, Edwin Duerr, 2008. International Marketing and Export Management. Financial Times/ Prentice HallorGerald Albaum, Edwin Duerr, 2011. International Marketing and Export Management. Financial Times/ Prentice HallorGerald Albaum, Edwin Duerr, 2016. International Marketing and Export Management. Pearson
Teaching methods
The course of International Business offers global business understanding and skills especially through studies of successful business factors and marketing.
The course familiarizes the student with the SMEs' internationalization process and bases of international marketing and exporting.
Special features of multicultural business will also be discussed. In small groups, students will develop an export project for a fictive company.
After the course, students should have knowledge of different stages of the export process.
Core content:
- Internationalization process of SME's
- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in an international context
Student workload
Contact teaching and export project consultations 40h
Group work 10h
Independent study (case studies, reading study materials, etc.) 85h
Evaluation scale
H-5
Assessment methods and criteria
Group work 5%
Group presentations 5%
Group discussion 5%
Activity 5%
Exam 80%
The inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.