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Brand Management (3 cr)

Code: LL10077-3002

General information


Enrollment

01.10.2023 - 03.03.2024

Timing

18.03.2024 - 27.05.2024

Number of ECTS credits allocated

3 op

Virtual portion

3 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • English

Seats

10 - 40

Degree programmes

  • Degree Programme in Business Economics

Teachers

  • Martha Balerina

Teacher in charge

Martha Balerina

Scheduling groups

  • Pienryhmä (schedulingGroup) 1 (Size: 20. Open UAS: 20.)
  • Pienryhmä (schedulingGroup) 2 (Size: 0. Open UAS: 0.)

Groups

  • TOP23_24
    Other Complimentary Studies Group Semester 2023-2024
  • KAKK24
    Karelia, Open UAS, All, Spring, 2024

Small groups

  • Pienryhmä (schedulingGroup) 1
  • Pienryhmä (schedulingGroup) 2

Objective

The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.

Content

The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).

Teaching methods

Core content:
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
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Learning outcomes:
The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.

Evaluation scale

H-5