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Business Plan (4 cr)

Code: LL10016-3002

General information


01.10.2022 - 31.10.2022


09.01.2023 - 31.03.2023

Number of ECTS credits allocated

4 op

Mode of delivery

Contact teaching


Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish


20 - 50

Degree programmes

  • Degree Programme in Business Economics


  • Ulla Kärnä
  • Teppo Tarnanen

Teacher in charge

Ulla Kärnä


  • LLAS22
    BBA, Business Economics, Blended learning, Fall, 2022


You will understand the importance of a business plan in the early stages of a business and in the stages of business development. When preparing a business plan, you will use the assignment portfolio created during the course Basics of Business and Marketing. You will develop your legal and financial skills as part of the content of the business plan. You further process your business idea into a business plan.


Content of the Business Plan:
1. Business idea, innovation
2. Business model
3. Product or service, value proposition
4. Customers, market research
5. Market situation and competitors
6. Sales and marketing: customer relationship, channels, communication, pricing
7. Production: production processes, premises, location, means of production, need for capital, product development
8. Workforce, company form, company organization and management, competence development
9. Staff welfare
10..Partners and stakeholders
11. Revenue and costs: preliminary financial plan and preliminary profitability, liquidity, investment and financing calculations
12. Risks and limitations
13. Self-assessment: own competence, SWOT-analysis of oneself and the company, conclusions from the business plan.
Coaching and implementation of a drama performance

Evaluation scale