Sustainable and responsible businessLaajuus (5 cr)

Objective

Students - are familiar with the different phases of planning and setting up a business - can plan customer-oriented, profitable and responsible business practices and ethically sustainable products and services for creative industries - identify alternative pricing and revenue models for products and services within creative industries.

Content

- business planning: need, solution, market, revenue model, pricing, financial and profitability analysis, channels of sales and marketing - responsibility, ethics and sustainable development in business planning

Assessment criteria, satisfactory (1)

The student has room for improvement in understanding sustainable business. Business planning is not based on sustainability or lacks realism. There is room for improvement in profitability, the earning model or pricing, or all of these. There is room for improvement in the skills needed to set up and run a business.

Assessment criteria, good (3)

The student's competence in designing a sustainable business and earning model is at a good level. The values of sustainability, responsibility, and ethics are considered. The student has demonstrated a good command of the practices related to setting up and running a business.

Assessment criteria, excellent (5)

The student has demonstrated excellent competence in designing a sustainable business and earning model. The plan is built on a foundation of sustainability and responsibility. From these premises, a plan for a profitable business with a sustainability dimension has been developed. The student has demonstrated an excellent command of the practices involved in setting up and running a business.

Materials

Kirjallisuus Artikkelit Blogit Videot Podcastit

Further information

Students • can plan and implement profitable, responsible and customer-oriented products and services • recognize different revenue models and possibilities within cultural / creative industries and know how to utilize them • have the skills to plan and implement profitable business operations. The course can be completed independently in a online learning environment.

Execution methods

Online teaching

Accomplishment methods

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