Strategic Account ManagementLaajuus (3 cr)
Course unit code: LB10037
General information
- Credits
- 3 cr
- Teaching language
- English
- Responsible person
- Varpumaria Jeskanen, Vastuuopettaja
Objective
You learn the role and process of strategic account management. You learn practical skills to identify, analyse, develop and commit your key accounts. You understand how to drive value with your customers and you are able to create and manage strategic account plans.
Content
- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts