Introduction to MarketingLaajuus (5 cr)
Course unit code: LB10007
General information
- Credits
- 5 cr
- Teaching language
- English
- Responsible person
- Iouri Kotorov, Vastuuopettaja
- Janita Ylitalo, Vastuuopettaja
Objective
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.
Content
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification