Launch MarketingLaajuus (5 cr)
Course unit code: LL10040
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Ulla Kärnä, Vastuuopettaja
Objective
You will learn the basic principles of launching a new product or service concept or business idea.
Content
Innovation, the stages of the launch process, the launch of a new product, service or business idea