Effective MarketingLaajuus (4 cr)
Course unit code: LL10038
General information
- Credits
- 4 cr
- Teaching language
- Finnish
- Responsible person
- Lotta Lilja, Vastuuopettaja
- Minna Sarola, Vastuuopettaja
- Ulla Kärnä
Objective
- You will understand how we are influenced by marketing
- You know what methods of influence are used in marketing
- You will learn the basics of consumer behaviour
- You will understand how to measure the effectiveness of marketing
Content
1) Meaning and methods of influencing
2) Me as an influencer and the as a target of being influenced
3) Psychology of sales and marketing, consumer behaviour
4) Marketing effectiveness, i.e. how marketing is measured