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Launch MarketingLaajuus (5 cr)

Course unit code: LTP7045

General information


Credits
5 cr
Teaching language
Finnish
Responsible person
Ulla Kärnä, Vastuuopettaja

Objective

The student is able to launch a new product and service concept and business idea on the market.

Content

Innovation techniques, launch in the marketing process, launch of a new product, service or business idea, stages in the launch process.

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