Customer Relationship ManagementLaajuus (5 cr)
Course unit code: LTP7043
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Ulla Kärnä, Vastuuopettaja
Objective
The student understands the importance of customer relationships and customer orientation to the organization. She/He masters the principles of management based on customer satisfaction and experience. The student knows the basic concepts of customer thinking and acquires the ability to create and maintain a company's customer relationships.
Content
Customer Satisfaction and Experience Management, Customer Lifecycle, Customer Finance, Customer Strategies, CRM