CRM Applications (5cr)
Course unit code: LTP7018
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
The student:knows the processes of customer relationship management and how to utilize CRM-systems in businesscan describe the main characteristics of a CRM systemcan configure essential CRM functionalities of an CRM systemcan compare CRM on-site and cloud implementation
Content
processes of customer relationship managementCRM system key functionsCRM system configuration and use, Lemonsoft as an exampleevaluation of an CRM system, small project workCRM on-site and SaaS