Basics of MarketingLaajuus (5 cr)
Course unit code: LTL6009
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Ulla Kärnä, Vastuuopettaja
Objective
The student understands the customer-oriented and integrated marketing in the business. They master the basic concepts and know how to take advantage of them. They understand the consumer behavior and segmentation of the importance of business planning and execution.
Content
Marketing paradigms 4C and 4P. Consumer behavior concepts. Segmentation. Customer relationships.