Market Research (7cr)

Objective

Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own. In addition, the course aims to integrate the idea from Idea into the market with other studies. In addition, the aim is to work with marketing projects selected over the course beyond the degree programs. However, the projects are chosen in principle by scheduling the course and taking into account the needs.

Content

Marketing research from a managerial point of view, including basics of research, research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.