Customer Relationship Management in a Company (10cr)
Course unit code: LTL2014
General information
- Credits
- 10 cr
- Teaching language
- Finnish
Objective
Students are able to sell products and services to customers in a profitable multi-channel environment.Students are able to acquire new customers and to maintain and develop existing customer relationships.
Content
Personal SalesAcquisition of new customersMarketing of servicesQuality of servicesCustomer FocusCustomer relationship managementCRM systems