Personal SellingLaajuus (5 cr)
Course unit code: LTB6035
General information
- Credits
- 5 cr
- Teaching language
- English
- Responsible person
- Varpumaria Jeskanen, Vastuuopettaja
- Olli Hatakka, Vastuuopettaja
Objective
You understand relevance of good sales work for customers and companies. You understand meaning of social and interaction skills for sales work. You can come across with different types of customers. You can argue with your customer and guide sales negotiations towards win-win situation.
Content
- What is customer orientation?
- How to create additional value?
- How to determine customer's demand?
- How to treat different customer groups?
- What successful sales process includes?