Marketing Planning and Management (5cr)
Course unit code: BKM2031
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
The student understands main principles of marketing strategies and planning. He/She will get acquainted with forest company marketing strategy preparing a presentation, report or summary. The student will be able to source information to utilize it. He/She will obtain negotiation skills in different business cultures.
Content
- Internationalization and marketing strategies of forest industry companies
- Marketing planning
- Negotiation skills
- Company visit(s)