Successful MarketingLaajuus (5 cr)
Course unit code: LL10084
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Ulla Kärnä, Vastuuopettaja
Objective
You understand the importance of marketing as a factor in the success of a company. You know the basics of the marketing concept, personal sales work and customer experience. You are able to apply the most important marketing lessons, especially from the point of view of a small business.
Content
The importance of marketing as a factor in a company's success, the marketing concept, identifying customer needs and personal sales work, customer-oriented operations and its effects on the creation, maintenance and development of the company's customers.