Study Guide

Objective

The course offers students the skills needed to pursue business studies in Finland. This course will introduce key concepts related to entrepreneurship, management and leadership, teamwork, marketing, economics and global trade. It will also provide skills for adopting the learning and teaching methods used at Finnish Universities of Applied Sciences. Furthermore, the professional language used supports the ongoing business studies by including field-specific terms.

Content

Entrepreneurship, entrepreneurial skills and activities, business idea, entrepreneurial ecosystem, concepts of management, leadership and coaching, management functions, managerial skills,
teamwork in business, economics, economic systems, competition, supply, demand, economic growth, business cycles, economic forecasting, principles of international trade, internationalization of a firm, marketing thinking and concepts, competitive means of marketing, target markets and segmentation.