Brand ManagementLaajuus (3 cr)
Code: LTP7154
Credits
3 op
Teaching language
- English
Responsible person
- Martha Balerina
Objective
The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.
Content
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
Enrollment
01.10.2022 - 05.03.2023
Timing
20.03.2023 - 05.05.2023
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 120
Degree programmes
- Degree Programme in Business Economics
Teachers
- Martha Balerina
Teacher in charge
Martha Balerina
Scheduling groups
- Pienryhmä (schedulingGroup) 1 (Size: 20. Open UAS: 20.)
- Pienryhmä (schedulingGroup) 2 (Size: 10. Open UAS: 0.)
Groups
-
KAKK23Karelia, Open UAS, All, Spring, 2023
-
TOP22_23Other Complimentary Studies Group Semester 2022-2023
Small groups
- Pienryhmä (schedulingGroup) 1
- Pienryhmä (schedulingGroup) 2
Objective
The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.
Content
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
Teaching methods
The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- Is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
Further information
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
Evaluation scale
Approved/Rejected
Enrollment
01.04.2022 - 25.09.2022
Timing
10.10.2022 - 31.01.2023
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 120
Degree programmes
- Degree Programme in Business Economics
Teachers
- Martha Balerina
Teacher in charge
Martha Balerina
Groups
-
KAKS22Karelia, Open UAS, All, Fall, 2022
-
TOP22_23Other Complimentary Studies Group Semester 2022-2023
Objective
The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.
Content
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
Teaching methods
The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- Is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it
_______________________________________________________________
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
Further information
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
Evaluation scale
Approved/Rejected
Enrollment
01.10.2021 - 30.01.2022
Timing
21.03.2022 - 05.05.2022
Number of ECTS credits allocated
3 op
Virtual portion
3 op
RDI portion
2 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Economics
Teachers
- Martha Balerina
Teacher in charge
Martha Balerina
Groups
-
TOP21_22Other Complimentary Studies Group Semester 2021-2022
Objective
The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.
Content
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
Evaluation scale
H-5