eCommerceLaajuus (4 cr)
Course unit code: LL10020
General information
- Credits
- 4 cr
- Teaching language
- Finnish
- Responsible person
- Mikko Hyttinen, Vastuuopettaja
- Lotta Lilja, Vastuuopettaja
Objective
-understand the opportunities of e-commerce to support the company's operations.
-will be familiar with the key concepts of e-commerce.
-recognize the opportunities and challenges of the internet and social media for the company's communications.
-can draw up a plan for the development of the company's eCommerce practices.
Content
-eCommerce
-online store
-online marketing and web analytics
-emarketing communication and social media
-legal aspects of ecommerce