Digital Marketing ChannelsLaajuus (5 cr)
Code: LL10048
Credits
5 op
Teaching language
- Finnish
Responsible person
- Lotta Lilja
Objective
You will get familiar with the potential of different social media and Google from a marketing perspective. You will learn to set goals for a digital marketing campaign and to choose the right channels accordingly. The entry level requirement for the course is to know the basics of digital marketing. (Basics of Digital Marketing course or equivalent).
Content
During the course, a working life-based digital marketing campaign is planned and implemented as group work. The following issues will be covered during the course:
- Digital marketing campaign planning and goal setting
- Marketing in Google (SEO, SEM)
- Social media marketing (Facebook, LinkedIn, Instagram, Tiktok, Youtube, others?)
- Implementing the campaign
- Analyzing the results
Further information
The course is taken at the same time as the Creating and Marketing of an Online Store course. Ideally, you should attend both courses at the same time.
Enrollment
01.04.2024 - 30.04.2024
Timing
21.10.2024 - 15.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
40 - 90
Degree programmes
- Degree Programme in Business Economics
Teachers
- Anu Karreinen
- Lotta Lilja
Teacher in charge
Lotta Lilja
Groups
-
LLNS22BBA, Business Economics, Full-time studies, Fall, 2022
Objective
You will get familiar with the potential of different social media and Google from a marketing perspective. You will learn to set goals for a digital marketing campaign and to choose the right channels accordingly. The entry level requirement for the course is to know the basics of digital marketing. (Basics of Digital Marketing course or equivalent).
Content
During the course, a working life-based digital marketing campaign is planned and implemented as group work. The following issues will be covered during the course:
- Digital marketing campaign planning and goal setting
- Marketing in Google (SEO, SEM)
- Social media marketing (Facebook, LinkedIn, Instagram, Tiktok, Youtube, others?)
- Implementing the campaign
- Analyzing the results
Evaluation scale
H-5
Further information
The course is taken at the same time as the Creating and Marketing of an Online Store course. Ideally, you should attend both courses at the same time.