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Event MarketingLaajuus (4 cr)

Code: LL10044

Credits

4 op

Teaching language

  • Finnish

Responsible person

  • Ulla Kärnä
  • Lotta Lilja
  • Hanna Vienonen

Objective

You understand the importance of event marketing in strengthening your organization and brand. You will learn to plan and possibly carry out a variety of experience-generating events, such as trade fairs, seminars, and conferences for an organization’s target audience.

Content

Phenomena marketing, event marketing, experiences

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Enrollment

01.04.2024 - 30.04.2024

Timing

26.08.2024 - 20.12.2024

Number of ECTS credits allocated

4 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • Finnish
Seats

40 - 90

Degree programmes
  • Degree Programme in Business Economics
Teachers
  • Hanna Vienonen
Teacher in charge

Hanna Vienonen

Groups
  • LLNS22
    BBA, Business Economics, Full-time studies, Fall, 2022

Objective

You understand the importance of event marketing in strengthening your organization and brand. You will learn to plan and possibly carry out a variety of experience-generating events, such as trade fairs, seminars, and conferences for an organization’s target audience.

Content

Phenomena marketing, event marketing, experiences

Evaluation scale

H-5