Marketing LawLaajuus (4 cr)
Code: LL10043
Credits
4 op
Teaching language
- Finnish
Responsible person
- Atte Korte
Objective
Student:
- knows key marketing legislation and regulatory guidelines
- is able to obtain legal information from a variety of sources
- be able to produce appropriate reports and oral presentations
- can apply the knowledge acquired to practical marketing situations
- understand the importance of good marketing practice
- can independently assess the legality of marketing
Content
- regulations and guidance from the authorities on the marketing of products and services
- trade mark and design protection in marketing
- copyright in marketing
- marketing in accordance with good practice
- data protection in marketing
- marketing of specific products
Enrollment
01.04.2024 - 30.04.2024
Timing
22.10.2024 - 01.12.2024
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 30
Degree programmes
- Degree Programme in Business Economics
Teachers
- Atte Korte
Teacher in charge
Atte Korte
Groups
-
LLNS22BBA, Business Economics, Full-time studies, Fall, 2022
Objective
Student:
- knows key marketing legislation and regulatory guidelines
- is able to obtain legal information from a variety of sources
- be able to produce appropriate reports and oral presentations
- can apply the knowledge acquired to practical marketing situations
- understand the importance of good marketing practice
- can independently assess the legality of marketing
Content
- regulations and guidance from the authorities on the marketing of products and services
- trade mark and design protection in marketing
- copyright in marketing
- marketing in accordance with good practice
- data protection in marketing
- marketing of specific products
Evaluation scale
H-5