Study Guide

Objective

The students will explore the basics of product management lifecycle, from ideation to launch and ongoing product optimization. They will learn key concepts, methodologies, and techniques used by successful product managers to effectively develop and manage innovative products that meet customer needs and drive business growth.

Content

Introduction to Product Management:
Role and responsibilities of a product manager
Defining product vision, goals, and objectives
Product Discovery and Ideation
Conducting market research and customer interviews
User-centric design principles and methodologies
Planning and Roadmapping
etc
- Design for Excellence introduction
- Methodologies for DFx
- Topics on DFx

Evaluation scale

H-5